So, you are a small business in Toronto that learned there is a way to climb the Google Search ladder and showcase your business in the top results.
More views = More traffic = More conversions = More revenue.
Awesome! You still have no time or the expertise to do it though. So, you found out there are dedicated Search Engine optimization companies in Toronto that can do it for you.
Stop right there.
Before jumping into it, you should know a few things first. This blog post will answer your questions about what to expect from a Search Engine Optimization company in Toronto and Search Engine Optimization in general, what you should avoid in search optimization services, and the proper questions to ask as a business ready to partner with them.
Keep on reading to find out.
When you decide partnering with a Search Engine Optimization company in Toronto, always judge based on these 4 things:
Because SEO takes a lot of sugarcoating, and you need none.
Competition is fierce and illusions should be out of the game as early as possible. But, be prepared and be brave.
You should look for business cases in which they improved the client’s Domain Health, Website Traffic, Ranking Position.
Note that you need to watch for progress, not top results (Ranking first in Google). This is an illusion that many businesses fall for. Ranking #1 in Google for all keywords (or very competitive ones) is impossible. Even big companies strive to do it for decades, achieving it for some months, then losing it again.
Even more so, if you are a small business just starting out. So, you should ask for tangible progress.
Unless the provider has international marketing use cases, make sure that they are a Search Engine Optimization company in Toronto.
They should know what it is like living, buying, competing, in Toronto. Also, they should be aware of the Toronto news and trends. All these are critical to make them able to make you more appealing to the locals.
So, you should prefer local SEO companies in Toronto for the best local SEO results.
This may be harder to know at first.
There are two types of SEO: White-hat and Black-hat.
White-hat SEO is the transparent, hard-working, law-abiding way of optimizing a website. It follows Google’s rules and policies, it is robust and long-term, ensuring that your company will stay strong in the passage of time in website traffic and rank. However, it is a slow process.
On the contrary, Black-hat SEO is the cunning, tricky way to confuse Google’s Search Engines to make you rank. It is a faster way of ranking higher than White-hat SEO, but it stands as long as Google doesn’t find out. If it does, your website can be banned, you might pay fines, or worse.
So, do not stay idle when foreign people manage your website. Ask questions and be alert for anything sounding suspicious.
Keep your eyes open for the basic search optimization services. Most business owners abandon their website in the agency’s hands without asking why or what. Below follows a list with the basic services they must provide and some facts that you can witness only after being inside the SEO “game”.
Everything below is explained in very simple terms, for a quick understanding. You can learn more in our blog post.
These are facts that you would experience deep in the process of partnering with an SEO agency. Plus, any SEO agency trying to deny these should be watched with suspicion.
1. SEO Takes Time
Search Engine Optimization is not an ad that drives traffic the moment you start spending. But on the bright side, you don’t pay for ads. It is free. However, it takes 3–6 months to start seeing impactful change and improvement, that will only continue to grow onwards.
2. Ongoing Effort is required
It is also not a once-deployed-it's-good-forever strategy. It needs constant monitoring for several reasons such as: a) trends changing, b) Google Updates impact SEO heavily, c) some content strategies won’t work and will need reiteration.
3. Apply Changes Instantly
The SEO results deadline doesn’t start when the agency delivers your content for approval, but the moment you post it. The same goes for any website changes they find necessary to be executed.
4. Do not falter on content
Quality Content holds the #1 priority, but uploading once a month, especially if you are a new company, won’t impact your progress enough. You need quality content, but a lot of it.
If your SEO provider doesn’t match the above services or sells something different from the widely known facts above, you should reconsider.
Finding a reliable Search Engine Optimization company in Toronto can be hard. Most likely you will find high-end, boutique, SEO agencies that, while offering great quality, do not respect your budget, or low-budget and low-quality providers that seldom bring about real change to their clients.
Altitude B2B is the golden thread in the middle. Our SEO agency boasts great quality at a reasonable price. Along with the federal Canadian decision to improve the digital landscape for small businesses through grant funding, we strive to offer the best services, sometimes also funding our clients.
In any case, you will find Altitude B2B at your side with quality SEO work, friendly and transparent staff and one goal: To grow your company into a visible, credible business.
Check us out here.
Book a free 15-minute exploratory call with our CMO, Nicholle here.
Have a great day!
