You heard about “engaging content”, and as a small business, you started pouring your thoughts into a blog. You share stories, tips or even random events. It’s fun, but is it doing anything for your website traffic?
Welcome to today’s match: Casual Blogging vs SEO Blogging!
Today, we’ll explore why casual blogging, while fun, may be something you need to change, or refine, into something better.
Casual blogging as a business is not much different than your personal diary. It’s heartfelt, has a nice freedom to it and it’s spontaneous. However, the cons are greater.
Writing exactly as you think and feel is freeing, but it lacks a very important trait that search engines love: keywords. Without targeting keywords people are searching for, your posts may not, or delay, to show up in search results.
Another con of your casual blog is that, let’s be honest, you may not be the best writer. Long paragraphs without clear headings, wrong structure, and info delivery, make it hard for readers to stay.
Lastly, most of the time you write a blog with inspiration, a sudden nudge in your brain. This lacks consistency. Add also that your time is probably limited, and you have the perfect combination of inactivity.
SEO Blogging is applying search engine optimization in your blog posts. You retain the passion and engaging content, but you also apply strategies that make search engines also love your posts.
The first strategy is researching and targeting keywords that your audience searches for. Create content that answers their questions, increasing the chances of your blog appearing in search results.
The second strategy SEO blog writers use is emphasizing good structure, information delivery and text clarity. They use headings and subheadings, remove “stopwords” (small borings words like “that”, “this”, etc.), and hold the reader’s attention with gradual information reveal.
Finally, SEO blogging focuses on regular content publishing, ensuring the website is active both for Google Search Engines, and for the readers.
As you see, SEO Blogging is an achievable goal, even if your blog is as casual as it gets. You just need to apply those fixes.
Let’s see what they look like in detail below.
And here’s how you can transform your blog into a BLOG. If you are ready to make the switch, read below!
1.Keyword Research - Think about what you would search for to find your company online (not your URL!) Use these keywords in your blog posts. Great tools for keyword suggestion are Google Keyword Planner, and SEMrush.
2. Optimize your Content - Now include 3-4 keywords per 1000 words of text in your blog posts. Don’t overuse keywords though! Google will know you do it on purpose. Expert SEO Blog Writers usually include one keyword per paragraph.
3. Improve your Readability - Easy to read text means more engagement by your readers. More engagement means more prospects! To do this, check again the second strategy on “How SEO Blogging Outperforms Casual Blogging” above.
4. Consistent Posting - Publish with consistency! Our SEO blog writers suggest publishing at least once a week.
5. Link Building - Backlinks are links that connect your website to other websites (external links), or some of your website’s pages together (internal links). The more backlinks you have, the more reputable Google thinks you are, pushing you to bigger audiences.
Follow these five rules and your blog posts will transform your traffic. However, bear in mind that your website’s content (copy) also needs to follow SEO principles. To learn more about SEO copywriting, read our blog.
But do you have the time to do all that? If not, the solution to this question is just below.
Making the shift to SEO blogging may seem daunting, but you don’t have to do it alone. We are Altitude B2B, an SEO agency with expert SEO Blog writers specializing exactly in what we talked about above.
We specialize in crafting content that resonates with your audience while strategically incorporating keywords for small businesses that wish to grow their organic traffic. The best part? Unlike low-quality + cheap or high quality + budget-disaster other agencies in Canada, we offer a balanced solution. We offer affordable SEO in Toronto, respecting your budget and offering you high quality SEO services.
We believe that every business deserves a chance to shine online, regardless of budget. And yours can do it too! Check our pricing in our blog.
Don’t let your blog remain a hidden secret inside the internet. With the right strategies and support, you can reach more people and achieve your goals!
Ready to take your blog to the next level?
Book a free 15-minute exploratory call with our CMO, Nicholle here.
P.S. Your blog is great, make it awesome!
