Get ahead of Local Competitors: Local SEO services in Toronto for small businesses that wish to grow

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Having a small business is hard. You constantly worry about a million things.  

Support yourself, make the business survive, care for your employees, please your customers, the list goes on.  

And what’s more, you also constantly worry about competitors.  

Sort through this chaos by nullifying the threat of local competition using a simple but powerful tool: Local SEO.

What is Local SEO?

Local SEO (Search Engine Optimization) is a marketing strategy to optimize your small business’ presence in local searches. In other words, when people search for e.g. “Italian pizza near me” in Google Maps and Google Search, you come in the top results.  

This means more visibility, more prospects, and more sales. It has nothing to do with advertising (placing ads in google maps, or in general), so it has no monthly monetary cost for your small business.

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Why is Local SEO crucial for a small business?

Local SEO for a small business is the best way to start approaching the market if you are just beginning, and a great way to expand your impact if you are well-known already.

With or without a physical shop, small businesses primarily start generating revenue in their local proximity. Even if your business model is service based, appealing to locals is easier than appealing to a foreign audience you know nothing about. So even if your business has no physical shop, Local SEO is a great start for your small business. Of course, if you are in retail, winning the locals must be your #1 priority. There is no other way.

Now if you are a well-known business already, Local SEO can further expand your impact to “city level” or to an even greater extent with the right amount of work. And if you’ve never bothered with your Local SEO and you are well-respected, let me tell you a secret: When developed, your Local SEO strategy will skyrocket your reach, lead and sales.  

So, if you’re a new business, look for a Local SEO agency, as it is the best way for you to develop and grow. Well-respected, already known business? Local SEO will spread your impact to new levels.

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Local SEO services: What’s usually included

As explained above, Local SEO aims to make you more visible in your local proximity (neighborhood, town, city, or more.). To do this, a local SEO agency offers several types of Local SEO services. The main three Local SEO services are: On-Page SEO, Link-building, and Technical SEO.  

On-Page SEO

In On-page SEO, a Local SEO agency will apply keyword research and optimization to find the exact words to use so you can rise in rank. After that, they will update your website with the new (or extra) keywords and write blog posts which also include those to boost your chances to rank.

Link-Building

Links, or backlinks, are very important metrics for Google that tell how credible your business is. They are links that redirect back to your website from other businesses, companies, blogs, newspapers, creators, etc. The more you have, the better. SEO agencies search and find ways to generate backlinks for you.

Technical SEO

This includes optimizing your site speed, how your website looks on mobile, its performance, etc. Usually, an agency performs an SEO audit beforehand so they can target your weaknesses directly.

Other Local SEO services also included are local competitor analysis, listing your business to Google My Business and Google Search Console, optimizing your Google Maps, and more!

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Choosing the right Local SEO company in Toronto

There are many SEO agencies in Toronto, but most have one deterring thing in common: They lack a good budget/service quality ratio. Today, a Local SEO company in Toronto is either an inexperienced cheap solution or a high-end budget-hungry agency.

Plus, both have one thing in common: They lack creativity. One struggles to survive, the other chases a cookie-cutter process that generates easy revenue.

Talking about creativity, check one of our creative Local SEO services:

At the center, it is “your business”. The numbers indicate the position you rank when someone searches for a term in that position (the circle).  

[Notice the number, our client ranks in the top 3 positions in that square area!]

This is one example of our innovative work at Altitude B2B. We are a Local SEO company in Toronto that offers not only innovation, but a great budget/Local SEO services quality ratio.  

Do you want to see locals rushing through your doors?  

Join a free 15-minute call with us to review your situation and create a Local SEO step-by-step plan for you.

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